3 mistakes Stationers make on Etsy and what to do instead. Whether you're selling custom or semi-custom invitations, we'll create listings that processes that make it easy for customers to find you and buy on Etsy!

Selling Invitations on Etsy

Carley is a top 1% Etsy seller, educator, certified Magnetic Coach®, and the creator and CEO of Canapy. She helps creative entrepreneurs build businesses that support their dream life and business.

Carley Zuercher | Twocan Co.

In the course we will cover the importance of learning who your ideal client is so you can in turn market them and easily qualify your leads before they even step foot in your inbox. Qualifying your leads can transform your closing rate and keep you from getting ghosted!

Qualifying Leads as a Stationery Designer

Heather is a stationery designer and educator that has a heart for creating fully branded experiences through wedding stationery for her couples and helping equip and empower stationery designers and creatives through education and resources at The Cultivated Creative.

Heather O'Brien | Heather O'Brien Design

This workshop will teach on how to craft an elevated client experience. 

We will cover the client cycle, the tools required to automate your process and additional techniques to enhance the client experience! 

Crafting an Exceptional Client Experience

Meet Nicola, an ex-coffee junkie, cat mama & Beyonce lover. She is also an ex-wedding industry pro after running a handmade wedding stationery business for 5 years. Nicola now runs an operations agency with the mission of helping fellow female founders to improve their client experience by leveraging Dubsado and has since expanded her expertise as a ClickUp specialist helping her clients to implement scalable processes that simplify business, team management and service delivery. She is dedicated to sharing her expertise in the hopes of helping other CEOs to build sustainable businesses for the long-term.

Nicola Peters | Systems Haus

Learn calligraphy to elevate the customer experience in house as a stationer. From hand lettered elements within your stationery to fully custom pieces, calligraphy can help you stand out with your own unique style contributing to your aesthetic and setting you apart from others. This class will go over the basics of learning calligraphy, whether you’re a rightie or leftie, and a printable workbook to get you started in the art of beautiful writing.

Elevating the Experience with Calligraphy

I'm Sam Elliott, your friendly queer artist, calligrapher, and creative soul. I live in scenic Colorado with my wife, two kids, and our dog Beau. I learned calligraphy over 15 years ago and jumped back into it learning pointed pen 10 years ago. I’ve done custom pieces and wedding elements from place cards, mirrors, and envelopes to full suites. Besides creating art based goods, I love to bake, adventure with my family, make clothes by knitting or sewing, conquer DIY projects, and try pretty much every hobby that exists. I believe in kindness, having fun, and always learning.

Sam Elliott |  Sam Elliott Studio

Wow your clients with a customized, branded mockup that you've created from scratch! Tired of seeing the same old mockups used by stationers everywhere? This lesson will teach you how to create your own, add realistic elements, and edit them for a new client in under 5 minutes!

How to Create an Amazing Client Mock-Up for Your Stationery

Design by Laney has taught hundreds of thousands of creative entrepreneurs to run more efficient, profitable businesses. With a focus on paper people, we love to teach design, client management, and efficiency within your business. We're based in Denver, CO and love all things yellow and especially our studio pup, Bodie.

Laney Schenk | Design by Laney

Creative people are an enigma to the rest of the world. We go inside our little caves and emerge with new and challenging ideas that may or may not work exactly as planned (if it were guaranteed, it wouldn't be creative). Learn how to talk about your creative work and structure your process to earn the trust necessary to sell luxury to potential clients.

Earning Trust as the Expert in the Room

Matthew Wengerd makes holy shit stationery for brave and daring clients under the name A Fine Press. His work with couples, individuals, and brands blurs the line between function and form, inspiring and engaging at least as much as it informs. More importantly, Matthew's clients are an incredible group of people who seek to be known and remembered by their people. They bring open hearts and boundless trust to the process - allowing themselves to be known and reflected in their stationery. He is a passionate advocate for charging for creative and believes it is an act of love to tell someone "I can only give you my best and here's what it takes to get that."

Matthew Wengerd | A Fine Press

You've created a plethora of beautiful artwork for countless couples and now it just sits on your computer! Repurpose that artwork to make you money! A template shop is a fantastic way to use old artwork to create a passive income stream. In this course I will show you how I repurposed my artwork and created a template shop to make over $2,000 a month in passive income.

Repurpose Custom Artwork into a Template Shop for Passive Income

Based in sunny California, Nikki is an Artist and Educator. Her artwork shows up in many places including custom invitation suites, art prints, products, pattern design, licensing commissions and more. She is inspired by nature and all things whimsical and colorful. Her sassy Corgi, Beignet, provides her with inspiration for all her Corgi products. Her main goal in her business is to bring joy to others through her artwork and to help other's achieve their creative business goals with her classes.

Nikki Hess | Lavender and Sea

Navigating client contracts can be tricky without a solid legal foundation. Learn the key terms to include in your client service agreements and best practices for working with long-term clients, so you can protect your time and expertise!

Navigating Client Contracts

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an entertainment and intellectual property law firm that partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth. Over nearly a decade, Casey has had the opportunity to serve as legal counsel to 7 and 8-figure online businesses. Casey is also the founder of Boss Contract Society, a done-for-you contract template and legal resource shop for creative entrepreneurs. Beyond her professional pursuits, Casey enjoys traveling with her family, listening to good music and podcasts, and going to comedy shows with her husband.

Casey Handy-Smith | C. Handy Law

Business owners are uniquely positioned to use the tax code to their benefit - and no, tax strategy is not just for the rich. Learn how to use YOUR business to accelerate building wealth and create the life you've always dreamed of!

Using Your Business to Build Wealth through Proactive Tax Planning

Kimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with Female Service Providers to maximize revenues, reduce taxes, build wealth and create a legacy. She believes in fostering a supportive community where women entrepreneurs are proactively encouraged to learn and ask the difficult tax & financial questions so they can understand their numbers and confidently make better business decisions. 

Kimberly Tara | The Tara CPA Firm

In this class, I will give you a behind-the-scenes look at my process for turning hand-painted or hand-drawn artwork into digital elements that you can then use for custom wedding stationery, art prints, greeting cards, repeat patterns for surface design, and so much more. The possibilities are endless! I'll be sharing my best tips, tricks and techniques on how to transfer your artwork from paper to screen like a pro.

Digitizing Watercolor and Line Illustrations for Wedding Stationery

Self-taught watercolor artist and illustrator based in Omaha, NE! I specialize in custom wedding invitations, watercolor artwork and illustrations, calligraphy and am a proud owner of a wide collection of gift products (greeting cards, art prints, note pads, etc) that are sold both retail and wholesale. Outside of work, you can find me reading a book (most likely a thriller), watching a movie or spending time with my two dogs and husband. We are also due with our first child in October '23! :)

Brittany Russell | Letter Lane Design Studio

In this session we will walk through how to use short form video to increase your stationery sales (without dancing, being silly or feeling sales-y)!

Short Video, Big Sales

Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of The Wedding Pro CEO Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. 

Brandee is passionate about teaching wedding industry entrepreneurs her exact strategies in growing two 6-figure event businesses (while still being a present mom and wife!). 

Brandee Gaar | Wedding Pro CEO

Ready to double your stationery business income? Grow your wedding stationery business with laser cutting and engraving services! You spend HOURS branding couples weddings with art and design; with laser services, you can now reap more benefits by offering exclusive services to not just your own couples, but planners, venues, and more. Come learn the basics of the laser world, see what laser may be right for your business, and explore different revenue streams this investment could bring to you.

Scale your Stationery + Calligraphy Business with Laser Cutting

Hi, Im Jes-with-one-S, wife to my college sweetheart Ben, mom of five humans, former history teacher/adjunct professor turned Daydream Believer. I’m the artist and founder of JesSmith Designs where I focus mainly on wedding invitations and calligraphy. In 2020, we expanded our business with a laser machine which was a game changer for our business. That’s how Script and Grain was born. Now my husband Ben and I work together to create customizable gifts and custom signs for both a local and international community.

Jes Smith | Script and Grain (by JesSmith Designs)

In this course Sabrine will teach you how to craft a keepsake folio for your client wedding invitation. With an instruction book (pdf) and videos you'll craft a folio yourself in just a few steps. No previous experience is necessary, just the joy of learning a new craft!

How to craft a client keepsake folio

Sabrine is the artist and educator behind The Cartonnerie. With over twenty years of experience in handcrafted boxes and cartonnage designs, Sabrine’s designs are ordered by many wedding stationers and photographers all over the world. She is also passionate about teaching others her beautiful craft that dates back to the 18th century and will have to be passed on to the next generation of wedding stationers!

Sabrine den Os  | The Cartonnerie

Unlock the potential of AI to transform your stationery and calligraphy business! From fostering creativity to supercharging your social media strategy, this presentation will introduce you to accessible AI tools like ChatGPT and Claude AI. Take a step into the future and learn how to seamlessly integrate AI into your daily tasks, allowing more time for what truly inspires you.

How to use AI in your Creative Business

Christy is a full-time Chicago wedding and special event calligrapher and founded Calligraphy by CT 16 years ago. 
Christy specializes in custom sign work, having executed her first seating chart back in 2013. She is also an instructor who's love of sharing info has led her to author a number of e-books including ""How to Letter Mirrors"", ""Writing on Acrylic"", ""Hand Lettering Basics"" and more! Christy's instructor-led coursework has featured Mirror Lettering, Beginning Pointed Pen and an Introduction to Chalk Lettering.

Christy Toney | Calligraphy by CT

I'd like to teach the many, many ways I've used my handmade paper with stationery.

The Curious Mind of a Paper Maker

I've been making handmade paper for 8 years now and it never gets old! The art, the movement, the deckle edges, the colors, the experimenting and the final products I truly am passionate about. My curious mind never turns off.

Sharon Kopko | PRESSED paper + print

Are you noticing it has become harder and harder to close the sale lately? It’s not just you. In this training, Lindsay will uncover the 9 physiological triggers that cause people to take action and buy. Once you know how to use these for good and layer them into everything you do - you’ll be unstoppable.

The 9 Triggers of Closing

Meet Lindsay! A mom, wedding stationer and educator based in Niagara Falls, NY. Through personality packed content, and out of this world customer service, Lindsay has grown her wedding stationery company, from $30k to $300k in yearly revenue in just 5 years. As host of the ‘Build that Business’ podcast and creator of ‘The Bridal Show Blueprint' and 'The Closer,’ she now shares tips, tricks, struggles and triumphs from her experience building, growing and scaling a successful wedding business.

Lindsay Williams | Lindsay J. Williams

Join expert Juliana Mary in 'Crafting Your Visual Signature,' where you'll learn to amplify your stationery brand on social media through strategic imagery. This concise course offers insight into essential photography techniques, image editing, content planning, and leveraging AI tools, all tailored to help your designs resonate and captivate your audience.

Crafting Your Visual Signature: Stand Out on Social Media as a Stationery Designer

Based in metro-Detroit, Michigan, Juliana Mary is a passionate and dedicated creative professional who collaborates with artists and brands worldwide. Her creative journey has seen her skill set grow from a love of calligraphy and stationery to embracing the roles of prop stylist, photographer, and creative director. Juliana's distinctive work has captured the attention of leading style icons like Colin Cowie and graced the pages of renowned publications such as Southern Living Magazine, Stationery Trends Magazine, Style Me Pretty, and Brides. Always learning and evolving, Juliana continues to inspire other creatives, sharing her insights and experiences to help them to find their own visual signature.

Juliana Mary | Juliana Mary & Co.

We will explore the powerful role of social media in informing and engaging clients in the stationery industry. From understanding your target audience and selecting the right platforms to creating captivating content, you will gain practical insights and strategies to leverage social media effectively for client education to in turn, better your client experience.

 Using Social Media to Educate your Clients as a Stationer

I am a classically trained artist with a Bachelor of Fine Arts in Graphic Design. After working in the corporate industry for years, I discovered my passion for creativity and found fulfillment in helping couples bring their wedding visions to life through paper. I have built my business primary using social media and I am here to share all the tips and tricks I have learned along the way.

Kelly M. Kellett | Suite Scape Design

I will be teaching about my experience and expertise with expanding and managing a large semi-custom collection. I will go in-depth about how I started my semi-custom collection, the programs, workflows and systems I use for a seamless process, how I manage 15 to 30 semi-custom clients at a time, and how I continue expanding on my designs and offerings.

Expanding & Managing a Semi-Custom Collection

My name is Julia and I am the owner and literally everything else of Julia Kay Design. I am 27 years old living in downtown Easton, Pennsylvania. I started Julia Kay Design in 2018 with wedding signage and quickly transitioned to wedding stationery. I am 100% self-taught in all aspects of this business and took it full time in June 2020. I have now worked with hundreds of wedding clients on either a semi-custom or custom design level. I pride my business on my customer service and really value the experience each client has over everything else.

Julia Casolo | Julia Kay Design

In this session, we will cover how to manage the custom invitation timeline, even when you book clients a year or more before their wedding. I'll break down my project timeline and share how to organize client projects so you stay on track!

Scheduling & Custom Design Project Management

My name is Elisabeth and I am a stationer and owner of Raise Your Words Design. With a background in teaching, I'm excited to be now offering education and mentorship services for aspiring and new stationers. I live in Lititz, PA with my husband, 2 children, and 4 dogs

Elisabeth Stuckey | Raise Your Word Designs

I'll go over how and where to source vintage stamps, how to determine how much postage you need, how to design with vintage stamps for your clients, and how to price them.

Introducing Vintage Stamps into Your Stationery Business

Sally is the owner, designer and printer behind Sal Studios. Sal Studios creates wedding invitations on handmade and seeded handmade paper, with a large focus on sustainability and minimal design. Everything is designed and created in house, and each invitation is hand printed on our vintage letterpress machine or hot foil press.

Sally Thompson | Sal Studio

From invitation to day of design, creating a cohesive experience for guests is essential! Day of Design allows you to expand on details you incorporated into your invitation designs and make them impactful and special for your clients. Welcome signs, escort displays, seating charts, table numbers, menus, and so on are great ways to give guests (and your clients) an experience they'll remember for years.

How to Create a Cohesive Experience from Invitation to Day of Design

Cara Jo Knapp is a luxury invitation designer, letterpress printer, expert figurer-outer, and owner of Knapp Design Co. Knapp Design Co. specializes in providing their high-end clients with an experience that brings their personal touches, crazy ideas, and their needs to life through luxury paper goods and large-scale installations.

Cara Jo Knapp | Knapp Design Co.